Meet Your Goals with Well-Defined Marketing Tactics
If you have built your strategic marketing plan, now is the time to learn how to implement and execute it. It’s great to have a plan, but remember, to reach your goals, there is work to be done. This is where marketing tactics come in.
What Are Marketing Tactics?
While a strategy is a high-level, big picture plan of where you want your business to be, marketing tactics are the steps you’ll take to get there. They are the things you and your team do on a daily, weekly, or even monthly basis to move you closer to your goals.
And while your marketing strategy may define a few goals, each goal can be associated with lots of tactics.
Think of Marketing Tactics in a Context of Something You Do Often
Let’s say you have a list of things you need to do today, like buy groceries. In this case, buying groceries is your goal. But, how will you achieve it?
There are tactics involved in making sure your groceries are bought. You have to go to the store, for example. But even before you do that, you might want to brush your teeth and take a shower. And, of course you’ll have to get dressed. So in this scenario, to achieve your goal, the tactics you have to execute look like this:
Make a Marketing Calendar
If you don’t have a marketing calendar already, you should. Populating a calendar with marketing tactics will force you to think through the steps you need to take to meet your goals, and when you need to take them to stay on track.
In the ridiculous example above, the tactical steps to buying groceries are things you don’t even think about. You already know what it takes. If you are new to marketing your business, though, you may need to give these steps some thought.
So, if your marketing strategy covers six months, choose a goal and ask yourself what tasks need to be completed to give you the best chance of success. If you put them in a calendar, you’ll have less opportunity to miss small but important steps.
Measuring success in your marketing plan
Why you need to pay attention to Key Performance Indicators