How to Launch a Successful Marketing Plan

Launch your marketing plan

If you don't have a clear marketing plan, you are falling behind your competitors. 

It doesn’t matter if you’re a startup or you’ve been in business for years. Your company simply cannot grow in a sustainable manner unless you are marketing your brand, products, and services.

Identify Your Marketing Wants and Needs

Happily, you don’t have to spend a lot of money to market your business, although you certainly can. There are marketing strategies you can use that cost nothing more than time and effort.

We are here to help you get started. Let’s begin by highlighting some wants and needs.

Marketing Needs

Most of the things you need to implement a marketing strategy are free, assuming you are willing to put in the effort. 

Yes, you will almost certainly need to pay for website hosting and probably design. Without transactional email services you will be limited in how many emails you can send.

But if you absolutely had to, you could meet the needs listed below without spending a dime.

Marketing Wants

Your marketing wants will vary depending on a number of factors. The type of business you’re in, your target audience, and plenty of other things help shape the things you want to be successful.

Examples of Marketing Needs
  • Website and landing page(s)
  • Email address
  • Social media accounts
  • Consistent release of fresh, new content
  • Access to graphics and photos
  • A strategic marketing plan
  • Tactical execution plans
  • Well-defined KPIs and access to analytics
  • Patience and effort
Examples of Marketing Wants
  • An email marketing platform
  • Auto responders
  • Automated email series
  • Lead forms on your site and landing pages
  • A website optimized for SEO
  • eCommerce functionality
  • Paid ads
  • A marketing team
  • Surveys, quizzes, or challenges

Get a Return on Your Marketing Investment

Whether you do them yourself or hire others to manage your marketing plan, you should think of it as an investment.

A well defined, planned, and executed marketing strategy will bring in more than you spend. That’s how your business grows.

This is not to say there won’t be peaks and valleys in your journey. That’s why starting with a well thought out plan is so important: It will help you see the big picture and give you something to measure against.

How We Can Help Build (and execute) Your Marketing Plan

We want you to find marketing information and resources that are actionable for your business. 

As you browse through our pages and posts, we believe you can find the insight you need to start or improve your marketing strategy. This information costs you nothing.

If you prefer, we can work with you in varying capacities depending on your wants and needs. Our goal is for your business to experience success and growth. So, we believe that when you engage us for paid services, you will see a return on your investment.

Who You'll Work With

Meet Robert

Marketer, Designer, Learner

Robert has launched three successful businesses and operated at the executive level and in the trenches. A lifetime resident of the South, his work has taken him from California to Maine and points in between.

Take the First Step Toward Growing Your Business Today

Choose what works for you.

Schedule a Meeting With Me

Video or phone, it's up to you, and it's always free (and free of sales talk).

Download a Free Marketing Plan Template

You'll need a Google Account (it's a Google Slides document).

Learn More About Marketing Strategy

What you need to know so you can do it yourself.

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