Web Design to Convert Visitors Into Customers
Web design has changed a lot in recent years. If you’re a small business owner, it probably doesn’t seem all that long ago that having a website meant a homepage, an about us page, and a contact us page. Your site was static and informational. There was nothing wrong with it.
Maybe that describes your site today. If so, you may be missing opportunities to grow your business.
Develop a Relationship with Your Visitors
Like anything you buy for your business, your website should provide a return on investment. As the lines between marketing and technology become ever more blurred, you can think of your web design as an important part of your marketing strategy. And, it’s a resource you can control.
People who find your site are looking for information. Whether they find it and how long they stay is up to you. Good, fresh content is one of the most important things you can provide. If you give a visitor something useful, the odds of them remembering your site and returning are much greater.
Ask yourself these questions:
See How Your Website Interacts With Your Other Marketing Platforms
If you are collecting email addresses on your website (you should be), what are you doing with them? Connecting your site to an email marketing platform is both simple and affordable, and will help you stay in touch with your audience.
If you sell products or services on your site, is your checkout experience easy and intuitive?
There are lots of marketing mediums and platforms, and for the most part they should be orbiting your website.
Web Design and Your Marketing Funnels
There is almost no question your website is a major part of your marketing funnel. If that’s a new term for you, a marketing funnel is the process by which you attract and convert customers. Here’s a simple marketing funnel example:
In this example, the user might find your content via search or social media and go to your website to view it. Next, when you send the prospect an email, the offer it contains is likely to be a link to another page on your site. Finally, your prospect may make a purchase on your website.
For these reasons, great web design and an intuitive user experience is critical to your marketing success.
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