How a Fractional CMO Can Increase Your ROI

A Fractional CMO can help launch your startup or small business into a sustainable growth pattern at far less expense than a full-time executive.

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Leverage the Power of a Fractional CMO

If you have someone, or a few people, already doing marketing work for you, it can be a good idea to put some structure around the activities. But, a Chief Marketing Officer, VP, or Director level role is expensive. Enter the Fractional CMO.

What a Fractional CMO Can Do for Your Business

First, let’s talk about what hiring a Fractional CMO means. It’s a term that’s gotten a lot of traction in recent years, but the truth is such people have been around a long time. A good Fractional CMO will be prepared to:

Analyze your existing marketing strategy quickly and succinctly
Bring industry trends and insight to your marketing efforts
Recruit, build, and onboard a fully engaged, highly capable team

Champion a culture of leadership and accountability
Evaluate your team’s strengths and weaknesses
Evaluate KPIs and reporting metrics to help you understand your return on investment
Deliver and execute a robust strategic marketing plan

How Long You Might Work With a Fractional CMO

As the name suggests, you won’t have a full-time marketing consultant if you choose this path. And this can be good, because it offers you flexibility and lower cost.

Many such consultants will come on for a specific project. This may be a targeted marketing campaign, building and training your marketing team, or evaluating your current KPI’s and leading you in a more effective direction.

You might engage a Fractional CMO for as little as a few months to as long as a year or two. The point is, you have flexibility not available with an expensive, full-time employee.

Consulting and Coaching

We all need more customers. If you have a great product or service and haven’t quite figured out how to tell the world, let’s talk about it.

You may not need an in-house marketing team. When I’m consulting with a business about their marketing plan, I ask a lot of questions. This is so I can get to know you and your business. If I don’t, how can I help you move your business forward?

It can be wise to start small, particularly if you’re not quite sure where to start. On the other hand, once you find traction, you have the opportunity to grow fast and consistently.

A marketing consultation is always free. Learn more.

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And how you can reach and retain more customers.

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