The Right Marketing Consultant Can Change the Trajectory of Your Business, Fast.

When you engage the right marketing consultant, you tap into ideas and solutions that can point your business in a new direction.

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What is a Marketing Consultant?

A marketing consultant acts as a neutral third party to advise businesses on how to improve their return on investment. When you enlist a consultant, it typically is a short-term agreement lasting a few months to a year (or more).

Among other functions, a marketing consultant will work with you to create and implement a marketing strategy.

What You Can Expect

While a consultant’s overall mission is to create value for your business, there are actions he or she will perform. For example:

Evaluate the current state of your business and its marketing efforts
Create a series of suggestions for improvement
Develop, implement, and execute a marketing plan for your business
Train and coach your employees in a way that leads to sustainable culture change
Monitor and report on progress using well-defined key performance indicators

What Skills Should I Look For

Your consultant should be comfortable in the boardroom and in the trenches. Perhaps the most valuable asset to look for is leadership. The best marketing consultants will help you change the culture in your business, instilling the principles of accountability, engagement, and ownership.

Beyond that, your consultant should be a T-shaped marketer.

Defining a T-shaped Marketer

A T-shaped executive willfully shares knowledge across the organization while remaining loyal to his or her department. This helps drive success and coordination across the organization.

In marketing, being T-shaped also means having a broad range of skills rather than a narrow area of expertise. So, a good marketing consultant will have knowledge in things like:

Paid advertising
Content marketing
Copywriting

Email marketing
eCommerce
KPIs and analytics

It can be helpful to visualize the actual “T” shape.

When to Hire a Marketing Consultant

A marketing consultant or Fractional CMO can bring significant value to any small business or startup. Your needs may arise when you:

Are thinking of rebranding
Believe your marketing efforts are not producing acceptable results
You would rather focus on product development or running your business
Believe you need a new perspective or shift in culture on your team
Want to launch a new product
Need to train, or hire, a marketing team

Wrapping Up

Finding a good marketing consultant isn’t easy, but it is worthwhile. The right one can transform your business and bring perspective you simply haven’t seen before.

Our primary focus is to create value for your business.

Let's Discuss Your Business

Find out if a marketing consultant is right for you. A 30 minute meeting can help you understand the state of your current marketing efforts and whether a fresh perspective is valuable.

By phone or video, the choice is yours.

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Ask a Question

Not quite ready to talk? No problem. Send me an email with your questions and I'll respond in short order.

My goal is to help you grow your business, whether it's a startup or a well-established organization.

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