Branding Your Business to Make a Powerful Impression
Your use of colors, graphics, photos, and logo design are major factors in branding your business and capturing visitors’ attention. They should be memorable and reflect the organization's personality.
What is Branding?
Branding is the visual representation of your business. Think of branding as an umbrella term, underneath which reside your logo, color scheme, products and services. These things make up the personality of your company and help you distance yourself from your competitors.
When a visitor lands on your website, you have just a few seconds to make an impression. The truth is, your visitor won’t stick around long enough to discover if your products and services are needed if you cannot capture his or her attention immediately.
Does Your Logo Equal Your Branding?
There are well-established people in the industry who say you shouldn’t spend much time thinking about or designing your logo. We disagree. While the concept makes sense - you don’t want to become obsessed and spend days or weeks refining a logo - you should put enough effort into it that it reflects the quality of your brand.
Because at the end of the day, your logo is your brand.
Your Logo Will Evolve
Think you’ve finally designed the perfect logo for your brand? It’s a great feeling; now you can visualize it all coming together. But the chances you will feel this way about your logo in a few years are pretty low. And that’s okay!
Companies large and small update their logos. Your business strategy evolves to remain competitive and successful. Your logo can too.
Choosing a primary color for your business is a big step. To clarify, when we use the word “primary” here we are not referring to red, blue, and yellow. Instead we mean that your brand is likely to have one main color.
Choosing Your Colors
There are plenty of blogs and articles that can walk you through the emotions associated with certain colors, and these might help you consider what best fits your brand. However, don’t be afraid to go against the grain. If you are a small or startup business, it’s likely your brand is as much a reflection of you as it is your products and services. So, choose colors that reflect the vibe you want to portray, and that you like!Looking for color inspiration? Here’s a good place to start.
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And how you can reach and retain more customers.