Starting a business is hard. I should know, having started three of them myself. Like most startups, money is tight and it’s really, really important to understand what’s worth spending on. It’s equally important to understand what you’re return looks like. Lately, I’ve been tangled up in another startup, one in which I am serving as

Read More

Local businesses need to use multiple methods to reach potential customers. Gone are the days when simply hanging up your shingle did the trick. These days, consumers are more likely to do research and check out your business online, even if they are right around the corner. This is where local marketing starts to become

Read More

Marketing is an important part of any business. Whether you’re selling products on Amazon, Etsy, eBay, or through your brick and mortar location, you need to know how to market your business effectively. If you’re a small business owner or are launching a startup, it can be hard to know where to start. You may not

Read More

We are a society in which more is better. As marketers, we have subscribed to that school of thought wholeheartedly. This is why we have relied on email and paid ads more than we have word of mouth marketing, and it is a reason we may find ourselves struggling now.It turns out people might not

Read More