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We are a society in which more is better. As marketers, we have subscribed to that school of thought wholeheartedly. This is why we have relied on email and paid ads more than we have word of mouth marketing, and it is a reason we may find ourselves struggling now.It turns out people might not
A business which does not define, monitor, and learn from Key Performance Indicators (KPIs) is for all intents and purposes flying blind. KP’s provide a tangible means for organizations, departments, and managers to understand how they are performing against current goals, set future goals, and measure success. Generally speaking, KPIs are consumed in a snapshot,
