Starting a business is hard. I should know, having started three of them myself. Like most startups, money is tight and it’s really, really important to understand what’s worth spending on. It’s equally important to understand what you’re return looks like. Lately, I’ve been tangled up in another startup, one in which I am serving as

Local businesses need to use multiple methods to reach potential customers. Gone are the days when simply hanging up your shingle did the trick. These days, consumers are more likely to do research and check out your business online, even if they are right around the corner. This is where local marketing starts to become