Starting a business is hard. I should know, having started three of them myself. Like most startups, money is tight and it’s really, really important to understand what’s worth spending on. It’s equally important to understand what you’re return looks like. Lately, I’ve been tangled up in another startup, one in which I am serving as
Local businesses need to use multiple methods to reach potential customers. Gone are the days when simply hanging up your shingle did the trick. These days, consumers are more likely to do research and check out your business online, even if they are right around the corner. This is where local marketing starts to become
Marketing is an important part of any business. Whether you’re selling products on Amazon, Etsy, eBay, or through your brick and mortar location, you need to know how to market your business effectively. If you’re a small business owner or are launching a startup, it can be hard to know where to start. You may not
Your small business should go green to ensure long-term growth. Learn why sustainability is a smart business decision now and for your future.
A business which does not define, monitor, and learn from Key Performance Indicators (KPIs) is for all intents and purposes flying blind. KP’s provide a tangible means for organizations, departments, and managers to understand how they are performing against current goals, set future goals, and measure success. Generally speaking, KPIs are consumed in a snapshot,